Self-directed digital learning for teens. Enabling curiosity and inspiring action.

About Itza

A safe, curated digital space delivering high-quality content as purposeful learning experiences.

The Fit Bit of learning

We deliver proprietary analytics that follow a learner to give personalised feedback and reward progress

Learn and earn

We have our own digital currency.


Better than exams.
Learners set their own goals.

Digital workplace skills

We reward digital literacy, curiosity, persistence and creativity.

Learners love ITZA

ITZA has been testing its content and analytics in schools across the UK, including two global pilot releases with WWF. The feedback has been amazing:

What the learners thought

"We’re not forced to do anything. There’s freedom"

Learn to save our planet

Case Study: WWF Partnerships

In 2021, ITZA partnered with WWF to create multimedia learning resources that educate young people about the natural world and how to protect it. Our platform, used by students aged 10-16, ensures they understand the climate crisis, see hope in addressing its consequences, and feel empowered to take action. Together, we ran two successful global pilot releases in Q4 2022 and Q4 2023. WWF has now signed a five-year agreement to continue the WWF Global Challenge.

As WWF’s partner, ITZA has brought energy and professionalism to our global education programme building high quality learning journeys and challenge events around our videos and content.
Matt Larsen-Daw, Head of Education, WWF

I was stunned. They completly ran with it. It was amazing to see how involved and motivated they got. They just loved being in control.
Teacher, London

2021/22 Tests – MVP launch 2023

Using footage from WWF/Netflix series, including David Attenborough: A Life on Our Planet, we successfully ran two global pilot releases in Q4 2022 and Q4 2023. Over 100,000 learners from nearly 3,000 schools worldwide participated, both at home and in school.

A teacher observes how learners use Itza -"They take control of what they’re learning"

Live quizzing - with constant chat feedback

They watch the Attenborough film but it didn’t create the same impact as your website. I have never seen them learn so much and feel so much.
Parent, Oxford

Learning from lockdown

Over the WWF Global Challenges in 2021, 2022 and 2023:

  • 162,000 registrations.
  • Top 10% spent 35 mins daily on site.
  • 769,000 quizzes completed.
  • Over 80,000 hours of independent learning.
  • 13,000 badges and credentials earned.

Unbeknown to me the children are signed up and competing against each other - but as Head of Geography I seem to be the last to know! This is such a great initiative.
Teacher, Bucks

Learn to Save Our Planet

I thought I needed to grow up to make a difference but now I know that even my little changes can make a big difference. With Itza we now think about what we eat and what we buy because it all has an impact on the Earth.
SnowBear898, Sri Lanka

Coming soon

One Planet

February 2025

ITZA hosts the inaugural One Planet Challenge – a global competition encouraging young people to learn about the natural world and the importance of biodiversity.

  • Free for students and schools worldwide, accessible across all devices.
  • Engaging interactive quizzes and classroom activities.
  • Based on Sir David Attenborough's Four Imperatives: Eliminate Waste, Go Net Zero, Revive the Oceans & Rewild the World

Scotland will be the first to adopt One Planet. Materials will be available in every Scottish school on GLOW, Education Scotland's national intranet. Resources will be integrated with Microsoft and Google education platforms, used by almost 300 million young people worldwide, including nearly every local authority in Scotland. One Planet will scale to English-speaking schools worldwide from 2025.

One Planet

In the Mayan calendar, 1995 was the close of the epoch of faith and belief and the birth of the era of knowledge and knowing:

The Age of Itza

1995 also saw the start of consumer access to the Internet.